Where to buy patagonia products
In addition to selling their products on their website, by phone, through their catalog, and in their stores and outlet stores, Patagonia also sells their products through other retailers around the world. Some retailers may be small specialty shops in ski towns, whereas others might be major corporations with stores in most cities around the United States. The list below includes only a small number of places where you can buy Patagonia products in store and online.
seasonality
Patagonia provides products for all times of the year, from surfing to skiing. This helps their business be more stable throughout the year. The company would see a rise in sales before the summer, when many people are preparing for hot weather and in the fall when people are preparing for cold winters.
Pricing strategy
As interviewed by Treehugger, here is an interview with founder, Yvon Couinard, on Patagonia's prices:
TreeHugger:
Let's talk about money for a second. People find Patagonia gear to be pretty pricey stuff. It's sometimes tongue-in cheekly called "Pata-Gucci," as if it's designer wear for hippies and climbers. What do you think of that nickname, or the broader criticism that's it's so expensive?
Yvon Couinard:
We're exactly the price as The North Face or Marmot or any of the better-made outdoor clothing companies. We're more expensive than, say, Columbia, which is kind of a cheap brand. But look at the price of jeans these days. People are paying hundreds of dollars for a pair of jeans. If you compare us to Ralph Lauren or any of the fashion companies, we're way, way less.
But that kind of the "Pata-Gucci" thing comes from college students who really can't afford to buy a lot of the things they would really like to have. I just tell them, "Buy less." You don't need 20 T-shirts and 10 pairs of shorts. You just buy one pair of shorts that'll do everything. Then you can afford to pay more for it, and it'll last forever.
I don't know whether we're in a recession or not, but our business is booming right now. And every recession we've had in the last 50 years, my company has done really well. And it doesn't do as well when the economy is in a boom. Because in the boom times, people want to buy fashion stuff. They get silly, they really become consumers. And they forget about quality. They just want quantity. So right now, we're in an unbelievable growth spurt.
TreeHugger:
Let's talk about money for a second. People find Patagonia gear to be pretty pricey stuff. It's sometimes tongue-in cheekly called "Pata-Gucci," as if it's designer wear for hippies and climbers. What do you think of that nickname, or the broader criticism that's it's so expensive?
Yvon Couinard:
We're exactly the price as The North Face or Marmot or any of the better-made outdoor clothing companies. We're more expensive than, say, Columbia, which is kind of a cheap brand. But look at the price of jeans these days. People are paying hundreds of dollars for a pair of jeans. If you compare us to Ralph Lauren or any of the fashion companies, we're way, way less.
But that kind of the "Pata-Gucci" thing comes from college students who really can't afford to buy a lot of the things they would really like to have. I just tell them, "Buy less." You don't need 20 T-shirts and 10 pairs of shorts. You just buy one pair of shorts that'll do everything. Then you can afford to pay more for it, and it'll last forever.
I don't know whether we're in a recession or not, but our business is booming right now. And every recession we've had in the last 50 years, my company has done really well. And it doesn't do as well when the economy is in a boom. Because in the boom times, people want to buy fashion stuff. They get silly, they really become consumers. And they forget about quality. They just want quantity. So right now, we're in an unbelievable growth spurt.