Patagonia's brand value
Patagonia's brand value has increased in the past year. Consumers value corporations that act with integrity in all aspects of business, which is something that Patagonia exemplifies. More people are also interested in outdoor sports and hiking, which relates to Patagonia's products. Prices remain high, which can be a turn-off for customers who are familiar with cheap, mass-produced products. For a customer who is looking for a product that provides a minimal impact on the environment and is willing to pay extra, Patagonia is a great fit.