recommendations
Patagonia is constantly pushing technology and finding new innovative ways to help their customers withstand water and wind, but also produce products with a smaller footprint. Patagonia can maintain their strong values of sustainable business and continue to branch out to new brand extensions. With their Patagonia Provisions line, they can work to expand their food product offerings. Customers who know Patagonia understand their adherence to their values, so new product lines will see success because customers trust the company who is making the product. While marketing is not Patagonia's main goal, perhaps some low-cost grassroots marketing of their accomplishments could help create a greater awareness and respect for the company. With this knowledge, more consumers would be willing to pay a higher price for a consciously created product. This could help Patagonia become more mainstream. When more people are aware of the possibilities for sustainability within business, more people will be willing to support the cause.