Demographic of users
- Has a disposable Income
- Maintains an active lifestyle
- Enjoys nature and being outdoors
- Values quality products
- Men and women ages 18-35
- Advocates of sustainability and the environment
- Conscious buyers
Purchase habits
While Patagonia seeks to minimize the environmental impacts of their products, there is a production impact for every item. Patagonia advocates against the "wear and dispose" mentality so often found in consumerism. Since their products are made to last, they encourage customers to purchase a product and use for its entire lifespan. To mitigate further environmental impacts, Patagonia will even take back old Patagonia products in order to reuse the materials and keep products out of landfills.
Since Patagonia products have a relatively high price, customers may only purchase items on a yearly basis. However, a loyal customer could purchase many different items on a frequent basis to fit their needs. Patagonia tends to have very loyal customers who will buy their products over the course of many years.
Since Patagonia products have a relatively high price, customers may only purchase items on a yearly basis. However, a loyal customer could purchase many different items on a frequent basis to fit their needs. Patagonia tends to have very loyal customers who will buy their products over the course of many years.